HLT10 — Brand Portal

Identity

Extracted from the live RSVP site — the source of truth. Dark-first, ember orange reserved for action, square corners everywhere, Anton shouts / Archivo speaks.

INK#0D0B09 · backgrounds

INK-2#141110 · cards

PAPER#F3EEE1 · headlines

EMBER ORANGE#E8622C · CTAs, kickers

DEEP EMBER#C74E1F · hover, depth

Kicker · Archivo 700 · +0.32em · Orange

Anton headlines hit like this

Archivo body copy reads like this — warm, direct, community-first. Short sentences. No corporate speak.

Six templates.
Entire campaign.

Never a seventh design. Every asset is a variation of one of these.

Hero Announce

Full-bleed key art or dark photo → orange kicker → Anton headline → CTA.

Feed announcements · story RSVP · email heroes · reel covers

Info Card

Ink card, hairline border, fact rows — orange label / paper value.

Details · FAQ · what-to-expect · contest rules · event-day ops

Countdown / Urgency

Giant Anton number or date + kicker + CTA. Minimal.

Countdowns · final week · last call · "TONIGHT"

Sponsor Lockup

Tiered logo grid on ink, hairline dividers. Tiers never mix.

Sponsor thanks · email footers · recap deck

Voice / Quote

Centered paper quote on ink, orange mark, small attribution.

Community · culture · throwbacks · press quotes

Email Master

Modular 600px stack: header → hero → headline → copy → CTA → details → sponsors → footer.

All 13 email sends — swap middle modules only

Asset inventory

Folder structure & production priority. Naming: HLT10_{CHANNEL}_{TYPE}_{NN} — e.g. HLT10_IG_FEED_RSVP_01.

HLT10/ ├── BRAND/ system doc, tokens, voice & facts ├── LOGOS/ ghost art, 10 mark, all sponsor logos ├── SOCIAL/ │ ├── FEED/ 1080×1350 · HLT10_IG_FEED_{TYPE}_{NN} │ ├── STORIES/ 1080×1920 · HLT10_IG_STORY_{TYPE}_{NN} │ └── REELS/ covers 1080×1920 · HLT10_REEL_{TYPE}_{NN}_COVER ├── EMAIL/ master template + 13 sends ├── EVENT_INFO/ T2 info cards ├── COSTUME_CONTEST/ contest assets ├── SPONSORS/ T4 lockups ├── PRESS/ one-pager + release ├── EVENT_DAY/ pre-built ops cards ├── POST_EVENT/ thank-you, recap, sponsor deck └── ARCHIVE/ prior years, working files

Must have — IG RSVP post + story sequence · countdown template · final-week urgency set · final-push + location-reveal emails · event-day info cards · FAQ

Should have — costume contest assets · sponsor posts · reel covers · day-before/day-of emails · thank-you + recap

Nice to have — throwback series · community posts · full 13-send calendar · sponsor recap deck

Press one-pager

Print-ready, 1632×2112. Copy-paste blurb, fast facts, CAUSE press contact.

One world.
Every touchpoint.

Identity